Retention follows your preference. You keep your call recordings and transcripts as long as you need them, and you can request deletion of specific records anytime.
These are your business records, so the timeline is your call — not a fixed clock that dumps your data before you're ready or keeps it longer than you want. That flexibility matters, because different shops keep records for different reasons.
There's no single right answer. It depends on how you use the recordings:
Whatever you choose, the recordings stay available in your account until you decide otherwise. And when you want something gone, you can request deletion of a single call or a customer's whole record.
A practical way to think about it: keep what earns its space. A recording tied to an active job or an open warranty question is worth holding. Routine price-shopper calls from six months ago probably aren't.
Because you control retention, you can set a rhythm that fits your shop and clean up on request — the same control that lets you delete call data when a customer asks. And if you ever leave, you can export all your data first, so nothing is stranded.
One honest caveat: some industries and some states have their own record-keeping rules that can set a minimum you must keep or a maximum you're allowed to hold. This is a plain-language overview, not legal advice — confirm your state's rules and talk to your attorney before setting a retention policy you'll rely on.
Call the live demo and have Ava call you now — hear exactly what your customers will hear when they call your shop.